Frasers Hospitality to open 18 new serviced, hotel residences across Asia by 2028
In accordance with its emphasis on serviced living in Asia, Frasers Hospitality will launch 18 brand-new serviced and hotel houses throughout the region by 2028.
The development pipeline is fastened by a new Fraser Suites flagship in Bangkok, Thailand. This is slated to open up in the 4th quarter of 2026 and will debut the refreshed Fraser Suites brand with curated, experience-led programming.
Found inside the leading 10 levels of a 45-storey premium office tower incorporated with the One Bangkok Retail property development, the 261-room property is going to provide personal service, contemporary Thai-inspired design, 2 dining places and curated well-being services.
The housing investor-operator, a business unit of Frasers Property, said in an April 2 statement that interest for serviced houses throughout Asia continues to be supported by boosted cross-border mobility, much longer average visits and progressing work-travel patterns.
6 new signings across Malaysia, Indonesia, Vietnam, China and Japan are set to strengthen Frasers Hospitality’s development pipeline in essential Asian markets. 2 of these properties are anticipated to begin deals this year.
Eu Chin Fen, Chief Executive Officer of Frasers Hospitality, notes that the team’s focus on Asia comes from reinforcing need for longer-stay accommodation choices.
” Asia remains to provide these chances as travel and work patterns advance,” she includes. “Our method centres on investing in properties and brand names that are made for prolonged living, are operationally resilient and continue to be pertinent across industry patterns.”
In Southeast Asia, it will certainly add two properties in Malaysia by 2Q2026 and open up its fourth business in Vietnam.
On The Other Hand, Fraser Place Roppongi Tokyo, that is slated to open in 3Q2026, will include 120 serviced houses. Situated within close closeness of the city’s crucial business centers, the property will present a mix of studio to two-bedroom units, along with establishments including a homeowners’ lounge and an indoor work out center.
In Malaysia, Capri by Fraser, Penang– located near George Community– will supply 248 rooms and communal spaces made for independent, experience-focused visitors. Fraser Residence Putrajaya will supply 283 serviced condos with family-oriented facilities.
Aside From Southeast Asia, Fraser Residence Wuzhen is set to come out in 4Q2026, noting the firm’s development beyond China’s significant urban facilities. The 117-unit property provides a range of holiday accommodation kinds from one- to two-bedroom condos, furnished with cooking areas.
As for Vietnam, Fraser Residence Hinode City, Hanoi will start by the end of this year, launching 401 homes within a mixed-use project on the city’s fringe.
