The Great Room workspaces to be rebranded as Industrious

Properties following hospitality-led workplace contractor The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– are going to use under the Industrious brand, starting July 1.

” At the core, The Great Room and Industrious share the same belief that work need to really feel human,” states Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what specified The Great Room across Apac, and it continues under the Industrious brand name.”

Zyon Grand CDL & Mitsui Fudosan

Industrious strategies to broaden its Apac folder by more than 50% over the following year, including the opening of 3 brand-new areas in Singapore this year. The pipeline is part of a wider worldwide expansion, with the business intending to open up over 60 new areas worldwide in 2026.

The Great Room also currently runs two places in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.

The 3 new locations schedule to open in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.

The Great Room presently operates 7 locations in Singapore, including offices at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Road.

The action will unify Industrious’ Asia Pacific (Apac) places, formerly operating under The Great Room, right into its global network, the firm claimed in a June 17 release.

” Establishing a solo global brand links our group and participants around the primary values that have always specified us: costs friendliness, attractive design, and a true feeling of belonging,” includes Gentry Long, head of state of Industrious.

The rebrand comes 4 years after US-headquartered Industrious– currently a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE acquired full control of Industrious in January 2025.